A work built on dualities.
A work built on dualities.
InsaneSane – Semeli Tagara
Fine Records
Art DirectionMusic BrandingPackagingArt DirectionMusic BrandingPackaging
Semeli Tagara is a Thessaloniki born composer, performer, and producer whose music moves fluidly between jazz, electronic, classical, and alternative structures. With a background in Music Therapy and a practice rooted in improvisation, she creates genre-defying soundscapes where horns, strings, synthesizers, piano, samples, and voice coexist seamlessly. Her latest album, InsaneSane, is released under her label, Fine Records.
`DCHHDF Awards
Our brief was to define the visual language and overall branding for InsaneSane. That included art direction, album design & packaging, photoshoot, and creating a publication (book) to accompany the LP a crafted object that carries not only the music but the story behind its making.
We saw InsaneSane as more than an album: the title itself is a conceptual framework a coded typography, a symbolic rhythm, a philosophy of embracing contradiction rather than linear narratives. Visually and structurally, we wanted every element to echo the music’s tension: fragmentation vs cohesion, silence vs density, disorder vs structure. The identity should feel as immersive and layered as the sound.
We developed a visual identity deeply rooted in duality and paradox, transforming the album title into a typographic system that acts both as sign and pattern.
The album packaging was designed not merely to contain, but to embody the interplay between chaos and structure, serving as a physical extension of Semeli’s sonic world. Our photoshoot captured the transitionary states in her work — moments where clarity emerges through fragmentation.
And with the companion publication, the LP becomes part of a narrative object: readers and listeners are drawn into the process, the evolution, the contradictions that shaped InsaneSane.
Pavlos Pavlidis Brancaleone Fine Records
The Future Academy (Finland)
